Passages

Sketches, not client files.

A set table with plates, glasses, and bread
A table. The sketches below are written for the page.

Trade

The first shelf conversation

A packaged food brand from Brazil walks through what a US buyer asks before a slot is discussed.

Brand

A name that travels

A brand keeps its Portuguese name and adds an English line a partner can repeat.

Partners

An introduction in Orlando

Two sides meet with a written reason, a time, and a follow-up that names the next step.

Fleet

Terms before the first unit

An operator lists what the vehicles must do in the US before anyone talks about a count.