Passages
Sketches, not client files.

Trade
The first shelf conversation
A packaged food brand from Brazil walks through what a US buyer asks before a slot is discussed.
Brand
A name that travels
A brand keeps its Portuguese name and adds an English line a partner can repeat.
Partners
An introduction in Orlando
Two sides meet with a written reason, a time, and a follow-up that names the next step.
Fleet
Terms before the first unit
An operator lists what the vehicles must do in the US before anyone talks about a count.